Assessing Organizational Innovative Potential As A Strategic Factor Of Sustainable Economic Development

Abstract

This article examines the economic essence of innovation and innovative potential within modern organizations. The research analyzes theoretical approaches to innovative potential and evaluates indicators used to measure innovation efficiency. The study highlights the role of innovation in increasing competitiveness, productivity, and long-term strategic sustainability. Special attention is devoted to statistical and economic methods of assessing innovative activity, including R&D expenditures, patent activity, innovative product share, and technological modernization. The findings demonstrate that innovative potential serves as a strategic resource ensuring sustainable economic growth and organizational adaptability in conditions of global competition and digital transformation.