Published
2024-04-20
Section
Articles
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
Using Data And Analytics In Trade Marketing: How Modern Technologies Help Optimize Retail Strategies
Mamatkulova Shoira Jalolovna
Candidate of Economic Sciences, PhD Associate Professor of the Department of Marketing, Samarkand Institute of Economics and Service
Keywords: trade marketing, retail strategies, data, analytics
Abstract
In today's world, trade marketing increasingly relies on the use of data and analytics to optimize retail strategies. With the advancement of technology and the availability of large amounts of data, companies are gaining more accurate analysis of consumer behavior and making informed decisions. In this article we explore modern technologies and analytical methods that allow you to optimize retail strategies in trade marketing. We focus on examples of the use of data and analytics in various aspects of trade marketing, as well as on identifying effective benefits and problems in their implementation.
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