Communication Processes In Human Resource Management Of Art Organizations: Strategic Interaction, Creative Coordination, And Organizational Effectiveness

Abstract

This article examines the strategic role of communication processes in the human resource management systems of organizations operating within the sphere of art and culture. The study analyzes communication as a system-forming element connecting managerial, creative, social, and organizational activities in theaters, galleries, museums, and cultural centers. Particular attention is devoted to internal and external communication mechanisms, organizational culture, feedback systems, communication barriers, digital communication technologies, and creative collaboration processes. The research applies systemic, analytical, comparative, and organizational approaches to evaluate the influence of communication quality on employee motivation, organizational climate, managerial effectiveness, and project coordination. Research findings demonstrate that effective communication systems significantly improve personnel engagement, reduce organizational risks, strengthen creative coordination, and increase institutional sustainability in art organizations. The article further explores the role of interactive and transactional communication models in supporting collective creativity and adaptive organizational management under conditions of digital transformation and increasing cultural competition